illustration - motion design
Super stoked to concept, help brand, and illustrate 2Towns new Hard Tea line, TeaREX Killer Tea. Working with the wonderful Harbor Creatives team, we came up with several branding ideas. When 2Towns decided to go with the Tea Rex theme, I was off to the races on illustrating our dapper T-Rex character and scene. But it didn’t stop there. Afterwards came the Brand Guide, Sell Sheets, Posters and of course animation. You don’t think I could just illustrate a crazy little Dino and not animate him right? Of course not.
For the first promo video, I wanted to weld together the 2D illustrations with a realistic Victorian scene in 3D. I had to figure out a way to Segway that transition, so I thought of having the Dino illustrations form the label of the cans would do. Ahh a pitcher of Tea Rex Killer Iced Tea on a wonderful Downton Abbey day.
